Strategic thinking for equestrian brands navigating a changing culture.

I'm Rhiannon. I spent 10+ years building social strategies for Netflix, Burberry, Google and others, alongside building a creator brand of 140K. Now, I bring that expertise to equestrian brands who know there's more to social media than just posting - and want a strategy that actually works.

Cultural Insights

Understand how you and your competitors are showing up, where the gaps are, and what your audience actually cares about through:

  • Brand and competitor social audits

  • Audience analyses

  • Bespoke cultural think-pieces

Social Strategy

The 3,000-foot view your team needs to stop operating day-to-day and start building long-term brand distinction, through:

  • Clear positioning

  • Content frameworks and formats

  • Measurement that actually matters

Strategic Advisory

Ongoing consultancy for organisations navigating complex cultural moments - from social license challenges to trend analysis to competitive positioning, through:

  • Monthly/quarterly alignment

  • Ad hoc project support

Content Creation

For select briefs, I offer access to my 140K fans on Riding With Rhi via bespoke content partnerships, such as:

  • Product reviews

  • Event/experience coverage

Who I work with

Equestrian brands, athletes, and organisations who recognise that social media isn't just posting - it's strategic territory that shapes perception, drives commercial outcomes, and builds (or erodes) social license.

You likely have great people executing day-to-day. I'm not here to replace them. I'm here to give them direction, differentiation, and a plan that delivers results.

My Background

10+ years building social strategies in-house at Netflix, Burberry, and Selfridges, plus agency-side work for Google, Oatly, YouTube, and Virgin Atlantic. I’ve presented internationally to Google, LinkedIn and others about the future of social.

I also represent a core equestrian audience: a 32-year-old owner of a riding club-level horse who's built a 140K+ equestrian following and understands this industry from the inside.

I bring sharp corporate thinking with a deep understanding of equestrianism to assist brands who understand that to survive the next era of our industry means to evolve.